In this sparkling and provocative new book, the renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate surprising mysteries: Why can your foot move halfway to the brake pedal before you become consciously aware of danger ahead? Why do you hear your name being mentioned in a conversation that you didn’t think you were listening to? What do Ulysses and the credit crunch have in common? Why did Thomas Edison electrocute an elephant in 1916? Why are people whose names begin with J more likely to marry other people whose names begin with J? Why is it so difficult to keep a secret? And how is it possible to get angry at yourself - who, exactly, is mad at whom? Read more about keynote speaker David EaglemanIf the conscious mind - the part you consider to be you - is just the tip of the iceberg, what is the rest doing? For anyone interested in human nature and behavior, this book is an absolute must, a “can’t put it down” treasure store of fascinating information about our brains. It is rare to find a brilliant scientist who has the gift of the gab and can hold an audience but this book really does do that. Many of his facts and anecdotes are grippingly interesting and I found myself re-reading several of them so that I could tell other people and impress them with my knowledge! This is the real secret of the success of this fantastic book – it is easily broken into manageable chunks of reading so that you are not completely bogged down or overwhelmed by what must be his vastly superior intellect. This book grabs you from the first page, tumbling out facts and information in a down to earth and readable way, with a chatty humour which does not disguise the amount of knowledge that neuroscientist author David Eagleman has to offer.
Here’s the first review, from the excellent site LoveReading.Co.UK: In other words, the book is scientifically rigorous and refreshing but also a joy to read.
“Here’s the expose about the non-conscious brain and all the machinery under the hood that keeps the show going.” Though other books have been written about the brain - “three pounds of the most complex material we’ve discovered in the universe” - Incognito stands out because Eagleman is both a celebrated neuroscientist conducting original research, as well as a gifted novelist.
“Most of what you do, think, act and believe is generated by parts of your brain to which you have no access,” writes Eagleman. After releasing his last book, Why the Net Matters, as an iPad app, neuroscientist David Eagleman returns to traditional publishing with his latest book, Incognito: The Secret Lives of the Brain.
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